PR Work
Through public relations and copywriting work, I connect my love of storytelling and structured collaboration towards a service oriented goal. At Inigo Communications, Loyola University Chicago's student run communications agency, I've gained experience working with 30 peers to create advertising and internal-use materials for six real-world clients.
Learn more about my contributions to 2024 and 2025 projects below.
Motion Graphics Video
One minute promotional video featuring filmed and archival footage.
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Supported the PR team in writing minimalistic copy
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Collaborated with the Creative Design team to ensure text compliments the media format
Client: Chicagoland Chamber of Commerce
Website Redesign
Six page visual and text-based website mockup.
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Audited website to determine areas for improved design
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Incorperated "Recent Updates" page, social media and anecdotes to improve engagement
Client: Blanchard Realty Group
TikTok Videos
Five videos formatted for Tik Tok and Instagram Reels referencing current comedic trends.
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Facilitated cross-team brainstorming of apropriate social media trends
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Applied client messaging to trend concepts to target Gen Z employees
Client: United Airlines
Influencer Creative Brief
Branded slide deck establishing guidelines of an emergent influencer program.
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Prompted language choices to effectively gain attention of college-aged food influencers
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Ensured consistent clarity of written procedures
Client: Flaco's Tacos
Recruitment Video
One minute video hilighting the Client through mirrored language with their current campaign.
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Wrote voiceover script to maintain tone of the Client's previously released marketing videos
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Communicated with Creative Design team to allign copy with selected footage
Client: Chicagoland Chamber of Commerce
Newsletter
One page newsletter template with design and text guidelines for client use.
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Researched effective newsletter organization
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Analyzed competitors' newsletters
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Established five themed, customizable columns
Client: Blanchard Realty Group
Instagram Reel
Captioned Instagram Reel featuring employee perspectives.
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Developed interview questions to capture employee experiences
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Arranged and conducted interviews
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Selected clips showcasing a range of employee voices to increase internal engagement
Client: United Airlines
Ghostwriting
Reflection letter for Inigo's Semi Annual Report
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Interviewed and established tone and voice with credited author
Client: Inigo Communications
More About Inigo Communications
